The AdsOnCars service has many advantages over traditional forms of advertising and can provide brands with many new benefits;

1 QUALITY
AdsOnCars uses only the highest quality vinyl material to cover vehicles. This gives the best possible “picture quality” graphic image, allowing limitless creative potential.

2 IMPACT
AdsOnCars campaigns create a buzz of excitement and interest wherever they are seen. How often do people actually stop at stare, enjoy and talk about any other form of advertising media? These “art galleries” of the road create greater impact for your brand than you would have thought possible.

3 COVERAGE
AdsOnCars will give your brand exceptional coverage.
Commuting time, congestion and road use are all continuing to rise year on year, resulting in ever greater exposure and impressions for your brand.
Don't forget AdsOnCars vehicles are also on show all day, not just when being driven.

4 FREQUENCY
AdsOnCars drivers are carefully selected to match your campaign requirements. A large proportion of their driving is along regular routes thereby giving high Opportunities To See and the Frequency required by your brand.

5 ACCESS ALL AREAS
AdsOnCars permeate all areas that cannot be reached by any other single medium, such as; city centres , suburbs, high streets, retail parks, supermarkets, health clubs, clubs, schools, colleges, universities, and every other location imaginable. In addition motorways and major A roads can now also be open to your brand with the AdsOnCars service. These high volume (high ABC1) areas, are virtually advertising free and are critical areas to capture your target market where traditional outdoor and transport media cannot always gain access.

6 TARGETING
The AdsOnCars database allows careful selection of drivers based on the criteria a campaign requires; geographical areas, primary routes, type of car, lifestyle and the key demographics of drivers.

7 PEER GROUP, VIRAL MARKETING
The careful selection of drivers gives your campaign the precise attributes of direct marketing hand in hand with the mass broadcast volume of impressions gained.
The AdsOnCars drivers become your Brand Ambassadors and Brand Endorsers, delivering your brand message where they work, rest and play. To their colleagues, friends, family, neighbours and peer groups. The message being so much stronger due to this association than when seen in other media.

8 NO WASTE
Because the campaign is so targeted you only need pay for the precise locations/targets you require.

9 VERIFICATION
AdsOnCars provide a range of verification methods to ensure full campaign implementation. Including use of GPS monitoring, full photographic records of all drivers/vehicles for feedback during the campaign and the post-campaign report.

10 COST-EFFECTIVE
Amazingly low CPM and high OTS

11 FUN, “FEEL-GOOD” FACTOR
AdsOnCars campaigns are also fun for all those involved.
The AdsOnCars vehicles create a positive, head-turning buzz of excitement and interest in your brand wherever they are seen.

Want to plan your next campaign with us?

Further Information

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